FIDM Alumni Focus: Graphic Design/Branding Grad, Kathy Calderon, is Lead Graphic & Web Designer at Beverly Hills Salon

Since earning her Graphic Design degree from FIDM /Fashion Institute of Design & Merchandising in 2011, Kathy Calderon has been working as a Lead Graphic and Web Designer at Cristophe Salon in Beverly Hills, where she works on everything from packaging to Web design, photography and video editing.

As a Lead Graphic and Web Designer, Calderon works on creative projects on a daily basis. She created a sleek new logo to represent the Cristophe brand; promotional materials like business cards and invites; and redesigned the salon’s Website to include a press page, products and team page.

Cristhope Salon logo and Website designed by FIDM Grad, Kathy Calderon
“I have used everything I learned at FIDM. It feels great when your boss has an idea and you’re able to bring it to life,” she says. “You can make yourself indispensable with all the courses you learn at FIDM. I really don’t think that I could’ve found a better program anywhere else.”

Even though she spends her day designing for Cristophe Salon, Calderon’s creativity doesn’t stop at the end of her shift.

FIDM Graphic Design Grad, Kathy CalderonStriving to maintain a balance between the sleek, modern and sophisticated designs that she develops for Cristophe Salon’s brand, and the whimsical, illustrative style that comes naturally to her, Calderon decided to launch her own Blog solely dedicated to her drawings.

“I usually don’t know what I’m drawing until my pencil is on the paper,” she says. “Most of the time I start with one idea and it evolves into something completely different. My characters usually have giant glossy eyes, big teeth and a weight problem.”

Inspired by artists like Buff Monster, T-Shirt brand Johnny Cupcakes, and KIWIE, Calderon has made it a goal to draw every day in 2012.

Check out some of Kathy Calderon’s illustrations below. For more examples of her graphic design work, visit her portfolio site at, and follow her illustration blog at

Illustrations and computer graphics designed by FIDM Graphic Design Grad, Kathy Calderon

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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