15 Imaginary Brands You Wish Were Real Conceived By FIDM Graphic Design Students

It takes a lot of creative energy and hard work to personify a brand– a challenge that FIDM Graphic Design Students know all too well. In today’s digital age of information (and overstimulation), it’s more important than ever for brands to tell a cohesive message with supporting photographs and graphic design elements to appeal to their consumers. Every visual element that represents the brand is important– from a brand’s logo, to their website and print materials, to packaging, to their social media marketing.

FIDM Students learn what it takes to develop a cohesive brand story, designing visual elements for imaginary companies– the results of which are not only impressive, but completely believable. Below, we’ve curated 15 recent examples of amazing brands we wish were real, from imaginary restaurants, to beauty brands, to apparel companies, to magazines.

To see the full portfolios of all of the FIDM Graphic Design Grads featured below, make sure to visit our portfolio page.

“The Onward & Upward Adventure Company”

Any outdoor enthusiast would love to gear up with Carrie Rooney’s compelling selection of camping goods and apparel.

The Onward & Upward Adventure Company The Onward & Upward Adventure Company The Onward & Upward Adventure Company The Onward & Upward Adventure Company

Luxury Beauty Label “Lydia”

The elegant branding for luxury beauty label Lydia is designed by FIDM Graphic Design Grad Alexander Rivera (and named after his mother).

Luxury Beauty Label “Lydia”Luxury Beauty Label “Lydia” Luxury Beauty Label “Lydia” Luxury Beauty Label “Lydia” Luxury Beauty Label “Lydia” Luxury Beauty Label “Lydia”

Hollywood Hotel “Nova”

From the imagined architecture to the stationary, every element of the modern hotel Nova designed by Shane Clancey has us wishing we could make reservations.

Hollywood Hotel “Nova” Hollywood Hotel “Nova” Hollywood Hotel “Nova”

“Onigirl” Children’s Apparel

Natasha Santoso’s pastel colors and delicate patterns would make a lovely addition to any toddler’s wardrobe.

“Onigirl” Children’s Apparel “Onigirl” Children’s Apparel

“Forget Me Not” Farms

The lovely, feminine colors, graphic elements and photo choices make Carrie Rooney’s imagined floral farm feel like a great weekend go-to destination for any Angeleno.

“Forget Me Not” Farms “Forget Me Not” Farms “Forget Me Not” Farms

“Fresh” Carbonated Water

The colorful Día de los Muertos-inspired illustrations on Brandy Razo’s Fresh bottle packaging make for a festive packaging and overall brand message.

“Fresh” Carbonated Water “Fresh” Carbonated Water “Fresh” Carbonated Water

“Diablo” Denim Co.

Rustic, stylish, bold. Jamie Long’s masculine branding elements for Diablo denim are edgy yet luxury– the perfect combination for the premium denim market.

“Diablo” Denim Co. “Diablo” Denim Co.

“Diamond Sisters” Children’s Apparel

The flat hand-drawn vector graphics with elements that hint at a “secret spy” lifestyle, Alexander Rivera‘s apparel line is perfect for any adventurous tyke.

“Diamond Sisters” Children’s Apparel “Diamond Sisters” Children’s Apparel “Diamond Sisters” Children’s Apparel

“FUNK” Magazine

Focused on music and photography, Jessilin Lugo’s imagined publication packs a ton of personality.

 “FUNK” Magazine

“Stellar” Women’s Apparel

Soft, bright and clean– Hailey Kim’s brand image for Stellar apparel projects a modern and appealing aesthetic.

“Stellar” Women’s Apparel “Stellar” Women’s Apparel “Stellar” Women’s Apparel “Stellar” Women’s Apparel

Taylor Gold Outdoor Ads & Merchandise

The apparel and outdoor ads designed by Natasha Santoso for snowboarder Taylor Gold would make him (and his fans) proud of the Olympian.

Taylor Gold Outdoor Ads & Merchandise Taylor Gold Outdoor Ads & Merchandise

“Pank’s Pies”

Jamie Long’s imagined bakery looks like your favorite friendly neighborhood stop– a cozy pie shop and café. With lovely logo applications on packaging and dishware, Pank’s branding won’t go unnoticed.

“Pank’s Pies” “Pank’s Pies”

“Finisterre” Outerwear/Sporting Apparel

Kimia Hangafarin’s line of cold-weather apparel promises to keep the outdoor enthusiast warm and stylish.

“Finisterre” Outerwear/Sporting Apparel “Finisterre” Outerwear/Sporting Apparel “Finisterre” Outerwear/Sporting Apparel

“Two in One” Men’s Haircare Products

A logo that plays with the two-in-one marketing concept for the lux man’s grooming line designed by Shane Clancey is as compelling as his products.

“Two in One” Men’s Haircare Products “Two in One” Men’s Haircare Products

“Not So Royal Rosie” Children’s Apparel

Jamie Long’s oh-so-sweet graphics and classic color selections are complete perfection for any young fashionista.

“Not So Royal Rosie” Children’s Apparell “Not So Royal Rosie” Children’s Apparell

graphic-design-branding-rocketStart college and kickstart your career in graphic design.

FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in graphic design you’ve always dreamed of pursuing. No other graphic design program has the same unique focus on the fashion and entertainment industries, teaching creative expression in all aspects of print media, logo development, corporate identity, product branding, packaging, apparel graphics and more.


FIDM: Creative Careers Begin Here

Creative careers begin here.

With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.

The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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