It takes a lot of creative energy and hard work to personify a brand– a challenge that FIDM Graphic Design Students know all too well. In today’s digital age of information (and overstimulation), it’s more important than ever for brands to tell a cohesive message with supporting photographs and graphic design elements to appeal to their consumers. Every visual element that represents the brand is important– from a brand’s logo, to their website and print materials, to packaging, to their social media marketing.
FIDM Students learn what it takes to develop a cohesive brand story, designing visual elements for imaginary companies– the results of which are not only impressive, but completely believable. Below, we’ve curated 15 recent examples of amazing brands we wish were real, from imaginary restaurants, to beauty brands, to apparel companies, to magazines.
To see the full portfolios of all of the FIDM Graphic Design Grads featured below, make sure to visit our portfolio page.
“The Onward & Upward Adventure Company”
Any outdoor enthusiast would love to gear up with Carrie Rooney’s compelling selection of camping goods and apparel.
Luxury Beauty Label “Lydia”
The elegant branding for luxury beauty label Lydia is designed by FIDM Graphic Design Grad Alexander Rivera (and named after his mother).
Hollywood Hotel “Nova”
From the imagined architecture to the stationary, every element of the modern hotel Nova designed by Shane Clancey has us wishing we could make reservations.
“Onigirl” Children’s Apparel
Natasha Santoso’s pastel colors and delicate patterns would make a lovely addition to any toddler’s wardrobe.
“Forget Me Not” Farms
The lovely, feminine colors, graphic elements and photo choices make Carrie Rooney’s imagined floral farm feel like a great weekend go-to destination for any Angeleno.
“Fresh” Carbonated Water
The colorful Día de los Muertos-inspired illustrations on Brandy Razo’s Fresh bottle packaging make for a festive packaging and overall brand message.
“Diablo” Denim Co.
Rustic, stylish, bold. Jamie Long’s masculine branding elements for Diablo denim are edgy yet luxury– the perfect combination for the premium denim market.
“Diamond Sisters” Children’s Apparel
The flat hand-drawn vector graphics with elements that hint at a “secret spy” lifestyle, Alexander Rivera‘s apparel line is perfect for any adventurous tyke.
Focused on music and photography, Jessilin Lugo’s imagined publication packs a ton of personality.
“Stellar” Women’s Apparel
Soft, bright and clean– Hailey Kim’s brand image for Stellar apparel projects a modern and appealing aesthetic.
Taylor Gold Outdoor Ads & Merchandise
The apparel and outdoor ads designed by Natasha Santoso for snowboarder Taylor Gold would make him (and his fans) proud of the Olympian.
Jamie Long’s imagined bakery looks like your favorite friendly neighborhood stop– a cozy pie shop and café. With lovely logo applications on packaging and dishware, Pank’s branding won’t go unnoticed.
“Finisterre” Outerwear/Sporting Apparel
Kimia Hangafarin’s line of cold-weather apparel promises to keep the outdoor enthusiast warm and stylish.
“Two in One” Men’s Haircare Products
A logo that plays with the two-in-one marketing concept for the lux man’s grooming line designed by Shane Clancey is as compelling as his products.
“Not So Royal Rosie” Children’s Apparel
Jamie Long’s oh-so-sweet graphics and classic color selections are complete perfection for any young fashionista.
Start college and kickstart your career in graphic design.
FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in graphic design you’ve always dreamed of pursuing. No other graphic design program has the same unique focus on the fashion and entertainment industries, teaching creative expression in all aspects of print media, logo development, corporate identity, product branding, packaging, apparel graphics and more.
Creative careers begin here.
With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.