Featured Event: Graphic Design Legend, John Van Hamersveld, to Speak at Pacific Design Center this Wednesday, April 6

PDC’s Designer Lecture Series Featuring John Van Hamersveld

Date: Wednesday, April 6 at 11:00 a.m.- 12:00 p.m.
Price: Free
Please RSVP by emailing marketing@pacificdesigncenter.com or calling 310-360-6408
Pacific Design Center/Blue Conference Center, B259
8687 Melrose Avenue
West Hollywood, CA

PDC Lecture SeriesDescription: PDC/Pacific Design Center is hosting its 2011 “Stars of Design” winner for Graphic Design, John Van Hamersveld, at a discussion on the influence of graphic design on today’s culture. “A legendary designer of symbolic and iconic art throughout his fifty-year career, Van Hamersveld is an artist and designer known worldwide for his enormous catalog of iconic music industry and pop culture-related images,” says PDC.

“From his early works on the promo poster for the soundtrack for ground-breaking surf culture movie, The Endless Summer, (see below) Van Hamersveld’s images set the path that the rest of the industry followed for style and substance.

John’s album artwork includes such legendary covers as:

  • The Beatles’ Magical Mystery Tour
  • Jefferson Airplane’s Crown of Creation
  • The Rolling Stones’ Exile on Main Street
  • The Grateful Dead’s Skeletons from the Closet
  • KISS’s Hotter than Hell
  • Steve Miller’s The Joker and Fly Like an Eagle
  • Blondie’s Eat to the Beat
  • Additionally, Van Hamersveld’s logos and branding portfolio includes the official poster for the 1984 Los Angeles Summer Olympics, Fatburger, Contempo Casuals, and Broadway Deli. All of this impressive work was done before Photoshop was invented.” In short… he’s kind of a big deal.

    Van Hamersveld’s talk is part of the PDC’s ongoing Designer Lecture Series and the event will include an exploration of his new 150-page book My Art, My Life and an examination of the 50-year collection of graphic design works from 1961 to the present.


    (Above: Movie poster designed by John Van Hamersveld for "The Endless Summer," 1966.)

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    Author: Mani O'Brien

    Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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