The One Show, is “the premiere international advertising award show, [that] sets the industry standard for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. Each year, work is judged by an international jury of award-winning art directors, copywriters and creative directors.”
Deadline: January 31, 2012
2012 One Show Competition
One Show Interactive:
“Because the digital world moves too fast for a once-a-year deadline, One Show Interactive features a unique quarterly entry system. Each quarter, entries will be chosen to move on to the final round of judging where Pencil winners will be determined. Quarterly winners are assured placement in the One Show Interactive annual. Built around six basic media types, the below categories have been updated to be more flexible and easier to use.
2012 One Show Interactive Entry Deadlines
3rd Quarter: December 16, 2011
4th Quarter: February 12, 2012
Want to see what’s being entered into One Show Interactive right this second? Check out the entry showcase. It’s updated daily and you can promote your entries through Facebook and Twitter.”
One Show Design:
“In 2012, One Show Design celebrates its 12th year of honoring excellence in design communications. In this relatively short time, One Show Design has become one of the most sought-after accolades in areas such as poster design, corporate identity and collateral. This year’s show features expanded broadcast design and spatial design categories to reflect the changing media landscape.”
One Show Entertainment:
“One Show Entertainment is the longest running award show of its kind to exclusively recognize the intersection between brands and entertainment. With a diverse jury from the entertainment, production and advertising industries.
Beyond traditional product placement, One Show Entertainment honors the strategy and creative thought process that inspires today’s riveting brand messages, while producing content that is genuinely entertaining.
One Show Entertainment garners entries from around the world in film, television, music and gaming to award innovation and creativity in this rapidly expanding arena. Finalists compete for Gold, Silver and Bronze Pencils.
The 2012 One Show Entertainment is now further recognizing brand strategy in the Entertainment world by including new categories including: Title sequences, Television, film and gaming promos. One Show Entertainment will be held in Los Angeles in June, 2012.”
Are you just seeking inspiration? Check out the entry showcase here.
Design students- there is a competition for you, too. “One of the most acclaimed advertising, interactive and design student competitions is the annual One Show Young Ones Competition, a tradition dating back to 2005. Cash prizes are awarded Gold, Silver and Bronze Pencil winning teams, respectively. The Pencil winners are awarded at the annual One Show Education Festival awards ceremony and finalists are published in the One Show Annual. The finalist works will also be exhibited as part of the One Show Traveling Exhibition in many U.S. and international cities.
Click here to read the briefs for the 2012 College Competition. This year, One Club has THREE fun and challenging briefs for you to choose from; two provided by PETA (People for the Ethical Treatment of Animals), and one from Stride Gum.
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