“Fast and Furious 7″ Trailer Review by FIDM Digital Media Student Bri Kim

By FIDM Digital Media Student Brianna Kim
As a student in FIDM’s Digital Media program I recently completed a course in Digital Storytelling which places emphasis on effective storytelling. During this course, I learned the basics of storytelling and story structure so that, as an editor, you can portray your story in the most visually effective way possible. For this post, I will be reviewing the recently released trailer for “Fast and Furious 7.”

Movie trailers are constantly coming out each year. And each year some trailers are mind-blowing, and others not so much. But trailers are a good example of effective storytelling from anywhere between 30 seconds to a couple minutes. The editors include the scenes that depict the story, but also the scenes that will grab the audiences’ attention quickly. They have to portray the story in a way that will appeal to their target audience.

The seventh movie of the “Fast and Furious” franchise is probably going to be one of the most memorable, because it was the last movie Paul Walker filmed before he passed away. From what I know, Paul Walker filmed about half of the movie before his tragic accident. The production team ended up collaborating with Paul Walker’s brothers to film the rest of the movie in his absence. They used his older brother for Walker’s body and mannerisms and the younger brother for his eyes. Filmmakers turned to CGI (computer generated imagery) for the late Walker’s face replacement in the film, which is why the production costs drastically increased.

Fast and Furious 7 teaser poster. Image courtesy of Universal Pictures

Fast and Furious 7 teaser poster. Image courtesy of Universal Pictures

The trailer begins with an epic hook that definitely draws the audiences’ attention with the film’s main characters driving sports cards while tumbling out of an airplane. It is an epic action scene and this makes the audience wonder what the characters are doing and why they are doing it. It makes us curious for the overall story that is going to be told. It kind of kept me on my toes throughout the scene.

Although the “Fast and Furious” franchise is known for their action and entertaining scenes more than their storyline, I still think that the writers did a remarkable job in connecting all seven of these movies together, one after another, to build a bigger story.

After the main opening scene, which is about half of the trailer, it finally dives into the main plot of the seventh movie. Because this franchise is all about the cars and the underground racing scenes, your eyes are constantly going to be fascinated and entertained because their scenes can be very lavish and extravagant. They include parts of the sixth movie so that viewers who did watch the previous film know that this is a continuation of the story. And because they include this, it also gives their new viewers an idea of what the story will be about.

I really like how they edited this trailer. The fast edits and the upbeat music remixes definitely gives off a very fun and energetic vibe, getting the audience excited to see it as well. They opened it up with an epic scene and built up to their climactic scene. It gives an idea of what the story will be about without giving away too much, but it also includes some action packed scenes, which can stir a lot of excitement from their audience. The part I like the most is the ending line, where the main message behind the story is shared. Vin Diesel’s character says, “I don’t have friends, I have family,” which is something that this franchise has always placed emphasis on throughout each movie. So even with the action-packed and lavish scenes, they still included the message they wanted to deliver to their viewers.

I really enjoyed watching this trailer and I am so excited to see this movie come out next year. The trailer definitely gets you pumped and excited to watch the film. I would give this movie trailer a 9 out of 10.

"Fast and Furious 7" trailer clip

“Fast and Furious 7″ trailer clip

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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  • Thomas Watson

    Great write-up. I am a fan of this franchise and it just keeps getting better. I hope they won’t get tired of making more.

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