Entertainment Design Wed: ‘Newsweek’ Planning a Retro ‘Mad Men’-Themed Issue

Newsweek is paying homage to 1960s graphic design in its upcoming March issue, from the typography and layout to the advertising, to promote the fifth season of AMC’s award-winning Mad Men series, according to Ad Age.

The Mad Men-themed issue, scheduled for March 19, will include a feature on the role of advertising in U.S. culture and a cover story on the series– a drama surrounding intriguing fictional advertising pros during the “Golden Age” of advertising in New York during the 1960s.

Newsweek is encouraging its advertising partners to participate in the retro design.

Newsweek magazine cover, June 13 1966“We’ve challenged agencies and clients to do ’60s-inspired creative, but for modern messages and products,” said Rob Gregory, president at Newsweek Daily Beast.

Newsweek’s design team is examining back issues for inspiration, according to Ad Age. “From ’64 to ’69, Newsweek had this super-slick, dead-simple modern look to it,” said Dirk Barnett, creative director at Newsweek Daily Beast. “The ads were in color. For the most part, everything else was in black and white with thin, red lines.”

The look was similar to the design on Mad Men in a way, says Barnett. “When you watch ‘Mad Men,’ everything is so precise and tight,” he said. “It’s all about precision, really. That’s what we want to infuse into this.”

Read more about it on Ad Age at this link. Below, check out images from the Newsweek archives featuring vintage ads. Read more here.

Vintage Newsweek magazine and advertising from the 1960sVintage Newsweek magazine and advertising from the 1960s

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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