Industry Insiders: Freelance Graphic Designer Emma Robertson on the Future of Graphic Design

In this column, asks leading graphic designers and filmmakers and other industry insiders to weigh in on what’s happening in their industry in 2014 and beyond.

Emma Robertson Industry Insider

Graphic Design Industry Insider Q&A:

Name: Emma Robertson

Title(s): Freelance Graphic Designer,
Blogger at

Your hometown: Dallas, Texas

First-ever job: Sales Associate at Fossil

First job in the industry: Junior Designer in the marketing department at Oklahoma State University. Then I went straight into Freelancing!

What music you are currently listening to: Today, Francoise Hardy. Last night, Etta James.

A graphic designer(s) that is inspiring you right now: Lotta Nieminen, Ro and Co, & Stitch Design Co.

Briefly, tell us what the future holds for your industry in 2014 and beyond:

Over the past two years, I have kept track of all job inquiries and what those potential clients were interested in – print, web, etc. There is one category that has been exponentially increasing in interest and that is WEB!! Everyone needs or wants an online presence so website & blog design has quickly saturated my workload. Bring it on!


Learn More…

Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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