Leading staffing agency, The Creative Group (TCG), which specializes in recruitment for the creative and advertising industries, recently collaborated with the American Advertising Federation (AAF) to pinpoint eight major trends influencing the advertising and design industries in a report, “The Creative Team of the Future.”
The eight trends listed below demonstrate future possible career opportunities for aspiring creative and students earning their Digital Media degree and Graphic Design degree at FIDM/Fashion Institute of Design & Merchandising.
Eight trends shaping the creative team of the future include:
1) Your new job title: Chief Problem Solver
“More companies are recognizing the value that creative teams can provide in terms of finding innovative solutions to business problems, not just developing aesthetically pleasing designs or catchy ad campaigns.”
2) Working in the creative industry isn’t a 9-to-5 job; it’s a lifestyle
Although TCG speaks to the increasing demands placed on creative teams to work around the clock (made possible, in part, by smartphones, tablets and laptops), the trend report points to tips for establishing a healthy work-life balance.
3) Mobile takes the main stage
“More people are switching from feature phones to smartphones, and as they make the leap, the uptick in Internet use on these fancy new gadgets increases 50-fold, according to Mike Steib, director of video ads at Google.”
4) Video blurs the boundaries between online and TV
Excellent news for FIDM Digital Media Students: “when asked to describe what new responsibilities creative professionals will have in the next three to five years, a number of AAF Ad Club members point to video-related tasks” including:
– Video to support branding, marketing, sales and customer engagement
– Writing and video production
– Rough audio and video editing
5) Social media isn’t a distinct specialty
As a young film maker or graphic designer, being plugged into social media platforms is a wise investment in terms of job security since “as the application of social media becomes even more mainstream, specialist skills and experience engaging with consumers… will become more integrated into other creative roles,” according to TCG and AAF.
6) Splashy ads take a backseat to personal, targeted messaging
7) The office may no longer be a physical place (but you’ll still get plenty of face time.
Download “The Creative Team of the Future” (click here) report and read more details for yourself (PDF FILE).
The report includes contributions from industry heavy-hitters from advertising agencies, Google, Disney and more:
(CEO and chair of the Americas, Saatchi & Saatchi),
(creative director, Duffy & Partners),
(chief digital officer, IPG Mediabrands)
(senior vice president of staffing, Diversity & Inclusion, Weber Shandwick)
(former chairman and CEO, McCann Erickson Worldwide),
(senior vice president of global marketing and creative, The Walt Disney Company), and
(director of video ads, Google)
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com