Get inspired by logos designed by Duffy & Partners, the firm behind famous marks like that of Jack in the Box, Diet Coke, and many others. The bold shapes of each of Duffy & Partner’s logos makes them easily recognized whether used in a large format (billboard) or small (iPhone app), and many of the logos utilize a clever play on shapes using negative space (see below). Founder Joe Duffy was recognized by the AIGA (professional association for design) in 2004 for his impact on the design industry (read more here).
“He broke new ground for the collaborative integration of branding and design with advertising,” says the AIGA of Joe Duffy’s achievements. “His understanding of how design affects consumer attitudes has led to many big ideas executed in advertising as well as design.”
Fun with negative space:
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