We first spoke with art director and founder of the Los Angeles-based eponymous Marc Friedland Couture Communications about the future of graphic design in 2011. At the time, Marc Friedland had become the first graphic designer ever charged with the exciting task of customizing the Academy Award® winners’ envelopes.
Friedland designed the stunning envelope out of iridescent gold paper watermarked with images of Oscar, and lined with shiny red paper embossed with gold Oscar-shaped silhouettes capturing both media attention and that of two-time Academy Award Best Actor in a Leading Role winner Tom Hanks who complimented the envelope’s design in an unscripted comment during his presentation.
Today, Friedland’s role with the Academy of Motion Picture Arts and Sciences has extended beyond the winners’ envelopes to include a complete wardrobe of social communications for the full season of Academy Award events leading up to the big night this weekend.
Friedland’s design and branding agency, known for its couture branding and specialty invitations for more than 25 years, is also offering its fine design to the public this year with The Oscar Collection by Marc Friedland exclusively for Evite Postmark, the only online invitations sanctioned by the Academy, as well as some fun Oscars Red Carpet Bingo Cards available for free download here.
“This has meant an opportunity to immerse myself in all things Oscar like never before,” says Friendland. “At Marc Friedland Couture Communications we hope you’ll be inspired to throw the most fabulous Oscar celebration ever!”
Watch this short documentary below about the making of the Academy Award winners’ envelope:
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com