Even in today’s increasingly digital and mobile-driven world, traditional print and video marketing still lie at the center of any major advertising campaign. No one knows or understands this concept better than students at a leading design college like FIDM/Fashion Institute of Design & Merchandising, which is located in the heart of the entertainment industry.
Although it’s impossible to teach poster design and video post-production in a short blog post, we’ve shared some of the basic elements and fundamentals of poster design and video editing with you, along with free, downloadable assets to create your own poster or video.
For a more thorough understanding of the creative process behind movie poster design and movie trailer editing, high school educators may schedule an “Entertainment Marketing in the Digital Age” classroom presentation with the FIDM Speakers Bureau. Click here to read more about this project.
Learn to design a movie poster
Below is an example of a movie poster designed by FIDM Graphic Design Director Steve Reaves created using images from the 2013 FIDM DEBUT Runway Show. Click here to download free graphic design assets like high resolution images and fonts to create your own poster.
Learn to edit a video
Video is often used during live events to help set the tone and build excitement for a audience. The videos shown during FIDM’s annual DEBUT Runway Show, like the one shown below edited by FIDM’s in-house productions department, capture the glamor of the fashion collections unveiled on the runway and set the stage for what the audience is about to see. Click here to download free digital media assets such as footage, music and motion graphics to cut your own video.
About this Classroom Presentation
“Entertainment Marketing in the Digital Age” Summary: The entertainment marketing industry sets the bar for innovation, creativity, and visually compelling advertising campaigns in the digital age. Discover what it takes to develop entertainment promotional pieces in this presentation that explores the career of the Entertainment Graphic Designer and the Entertainment Digital Media Professional.
This interactive presentation invites students to exercise their conceptual thinking skills while learning detailed film marketing methods and apply their knowledge to develop their own movie poster or movie trailer. This presentation has classroom handouts and support information. Please contact the FIDM Speakers Bureau at 800-262-3436 to obtain handouts and support information. The handouts for your students may include preparatory and follow-up activities, a template, worksheets, quizzes, and vocabulary lists (where applicable). Support information includes state and national standards and a bibliography (where applicable).