The movie poster is at the heart of any motion picture marketing campaign. In a single image, the poster captures the tone of the film while captivating its viewer, compelling them to watch the film. Recently, we launched “Entertainment Marketing in the Digital Age”, a do-it-yourself project that challenges aspiring graphic designers to design a movie poster using free downloadable assets that we provide.
As part of the project, we challenged designers to submit their work to our online project gallery for a chance to be featured in an article on our blog. Today, we are proud to feature the work of talented Yuma High School Student Kristen Bailey. Although she is new to the graphic design world, her work showcases a natural ability for layout and typography. Scroll down to see her completed project and to learn more about what gets her creative juices flowing.
Q&A With Yuma High School Student Kristen Bailey
Where are you from?
I was born and raised in Yuma, Arizona.
What high school do you attend?
Yuma High School.
What grade are you in?
What are your hobbies?
I enjoy spending quality time with my friends, creating new art projects, critiquing my video editing skills, and playing the piano.
What inspires your creativity?
My inspiration for creativity is solely based upon projecting the perfect mood. Sometimes you can portray certain emotions such as feelings of sorrow or jubilation and it can easily create a tremendous impact within your artwork. It’s very exhilarating to know that you’re affecting someone’s attitude with a simple photo.
Why did you decide to participate in this project?
I decided to participate in this project to showcase my unique style of editing and really get a feel for graphic designing. It also provided me with useful tips and tricks to look back on.
What was your favorite aspect of this project? My favorite aspect of the project was definitely mixing and matching various layers of colors. I believe that envisioning additional options is never a bad thing.
What was the most challenging aspect of this project?
The planning process was genuinely challenging because it’s the most suspenseful part of the project. You never know how you’re going to properly begin unless you’re fully focused and allow your imagination to wonder.
What did you learn from completing this project?
I learned a great deal of information regarding FIDM and graphic designing all in one. I’ve always adored the thrill of expressing your work for others to admire and this project fueled my passion for graphic designing even more. I feel as though FIDM has opened my eyes and helped me see that this is what I want to do for the rest of my life.
Any closing thoughts?
Thank you for the consideration! I feel very honored that you addressed my project and liked it! I would absolutely love to be on your blog. Again, thank you for this opportunity. It truly impacted my future career choice.
Would you like to create your posters and ad campaigns like the ones seen here? We have compiled a list of step-by-step instructions in addition to providing you free downloadable assets including high resolution photos, fonts and templates. Click here to get started.
About this Classroom Presentation
The do-it-yourself project described above is part of the “Entertainment Marketing in the Digital Age” classroom presentation by FIDM/Fashion Institute of Design & Merchandising for high school classrooms.
“Entertainment Marketing in the Digital Age” Summary: The entertainment marketing industry sets the bar for innovation, creativity, and visually compelling advertising campaigns in the digital age. Discover what it takes to develop entertainment promotional pieces in this presentation that explores the career of the Entertainment Graphic Designer and the Entertainment Digital Media Professional.
This interactive presentation invites students to exercise their conceptual thinking skills while learning detailed film marketing methods and apply their knowledge to develop their own movie poster or movie trailer. This presentation has classroom handouts and support information. Please contact the FIDM Speakers Bureau at 800-262-3436 to obtain handouts and support information. The handouts for your students may include preparatory and follow-up activities, a template, worksheets, quizzes, and vocabulary lists (where applicable). Support information includes state and national standards and a bibliography (where applicable).