Daily Inspiration: Branding & Graphic Design by Allan Peters (Art Director for Target)

Allan Peters is a Senior Art Director from Minneapolis whose work has been recognized by professional design associations and publications like AIGA, Print, HOW, and ID. Peters’ work reflects a range of talent whether he’s developing logos for Nike, major ad campaigns for Target (for which he currently serves as Senior Art Director), print marketing materials for ad firm BBDO’s 80th anniversary party, or his own personal baby announcements.

Peters shares a bit of his design philosophy on his Website when it comes to poster design.

“I was taught that a good poster should have a surprise at 50 feet, at five feet and at five inches,” he says of a Target ad campaign. “This campaign accomplishes that. From 50 feet you read it as a giant cropped bullseye. From five feet you notice that there are people having a good time on the bullseye. At five inches you notice the detailed styling with pops of color and bold patterns.”

You’ve probably seen Peters’ design work for Target (as we have at L.A. Live in the heart of downtown Los Angeles near FIDM/Fashion Institute of Design & Merchandising)– but you ought to check out his full portfolio for more typography, brand identity and graphic design inspiration (click here to see his full portfolio).

Graphic designer Allan Peters for BBDOLogos by graphic designer/art director Allan PetersTarget print marketing art directed by Allan Peters

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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