Daily Inspiration: Brand Identity Systems & Killer Typography from Mucca Design

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The online portfolio for New-York based Mucca Design, is chock full of amazing typographic branding systems for a variety of businesses that leaves you craving yummy food from clients like Brooklyn Fare fine grocery store, and French bistro-inspired restaurant, Parc. Feast your eyes on samples below and check out their main site here.

(Below) Brand Identity system for Brooklyn Fare. “With a vision of a full-service gourmet grocery offering friendly service with a Brooklyn flavor, our client asked us to create the retail experience, advertising campaign and online presence, as well as name the market. Our goal was to position the business as a competitor of the national grocery giants located blocks away, and establish it as the go-to local store for both local workers and new residents of upscale condos.”

Mucca Design, Identity System for "Brooklyn Fare"Mucca Design, Identity System for "Brooklyn Fare"Mucca Design, Identity System for "Brooklyn Fare"Mucca Design, Identity System for "Brooklyn Fare"

(Below) Client: Butterfield Market. “An Upper East Side temple to luxury foods since 1915, Butterfield Market is a family-owned retail grocery famous for its superior quality food and outstanding customer service. With the addition of a new catering division, they needed guidance in creating a scaleable, cohesive identity to facilitate the projected growth of the enterprise from a localized phenomenon to a widely recognized brand, with the potential to go national.”

Mucca Design, Identity System for "Butterfield Market"Mucca Design, Identity System for "Butterfield Market"Mucca Design, Identity System for "Butterfield Market"Mucca Design, Identity System for "Butterfield Market"

(Below) Client: Darden Studio. “Housed in a former telephone switching station in Greenpoint, Brooklyn, Darden Studio creates new typefaces and custom lettering for a variety of clients. They needed an identity and a website to expand their business to an online font catalog.”

Brand Identity System for Darden Studio by Mucca Design

(Below) Client: Parc Restaurant & Bistro (Philadelphia). “For our fourth project branding a Stephen Starr restaurant, we were asked to create an identity for Parc, a tribute to French café culture, serving traditional bistro fare in Philadelphia’s Rittenhouse Square. Our particular challenge was to approach the bistro identity with a fresh perspective after the successful branding of Bathazar and Pastis.”

Parc Identity System Designed by Mucca DesignParc Identity System Designed by Mucca Design

For more examples of brand identity systems that inspire, check out work designed by Graphic Design Students at FIDM/Fashion Institute of Design & Merchandising in the articles below:

Skechers Logo Re-imagined by FIDM Graphic Design Student

FIDM Graphic Design Student Re-Imagines Logo and Branding for Virgin Blak Apparel Line

Visit FIDMDigitalArts.com

Visit FIDMDigitalArts.com

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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