Current Packaging Graphic Design Trends Take Cues from Bold, Colorful Pop Art according Leading Forecast & Trend Company, Stylesight

Leading fashion forecast and trend analysis company Stylesight takes note of pop art influences like bright primary colors, 60s retro typefaces, halftone patterns and bold vector graphics for packaging design in its Prints & Graphics: Packaging Highlights October 2012 report.

Stylesight’s ongoing Packaging Highlights reports showcase the “best emerging trends in packaging design, exploring type, form, illustration, materials and innovative details,” and represent a plethora of resources available to keep students up to date on graphic design trends at FIDM/Fashion Institute of Design & Merchandising.

In fact, the FIDM Library is one of the largest specialized fashion libraries in the United States where students earning their graphic design and digital media degrees access resources from California Apparel News, The Doneger Group, WGSN, and WWD (to name a few) to stay current on upcoming trends for fashion, color, graphics and more.

Primary Pop Packaging Highlights

“Pop art acts as a major source of creative inspiration, influencing typography and color,” states Stylesight in its Prints & Graphics: Packaging Highlights October 2012 report.

Stylesight pinpoints pop art influences like bright primary colors in packaging design for October 2012 in its graphic design trend report.

Stylesight pinpoints pop art influences like bright primary colors in packaging design for October 2012 in its graphic design trend report.

Above: 1 Andy Warhol-inspired limited edition Campbell’s tomato soup labels // 2 Brand identity marketing for imagined retro boutique “Pixel Pop” by FIDM Graphic Design/Branding Alumnus Chad Lowe // 3 Packaging design for Latin American coffeehouse Cielito by Cadena+Asoc. Branding, image courtesy of Lovely Package // 4 Packaging for Johnny Cupcakes apparel line collaboration with Junk Food Clothing, image courtesy of The Dieline

Design elements include:

  • Color blocking
  • Halftone effects
  • Bright primary colors
  • 60s retro typefaces
  • Inspired by the pop art movement
  • Bold vector graphics

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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