Special Feature: Finals are here! Read Six Portfolio Tips from HOW Design & The Creative Group

It’s the end of another quarter here at FIDM/Fashion Institute of Design & Merchandising, which means it’s almost time for the FIDMDigitalArts Blog to showcase new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment graduates! 

Graphic Design/Branding Portfolio by FIDM Grad, Kristal Lindo

Check back during the next couple of weeks to get inspired by our talented graduates. You may visit our current gallery of portfolios by previous graduates here.

To celebrate portfolio week, we wanted to share some great resources from design publication, HOW magazine, and creative staffing agency, The Creative Group (TCG), who recently published some new information about perfecting your creative portfolio.

In the article, Six Tips to Perfect your Portfolio on HOW, The Creative Group shares the following tips, based on their guide Creating and Presenting a Powerful Portfolio, which was published last month and available for FREE download at this link.

Check out six tips below:
1. Start Strong, End Strong
2. Don’t Put Style Above Substance.

Based on TCG’s research, advertising and marketing executives said the most common portfolio mistake is including work that doesn’t show value (see the image below).
3. Show the Right Number of Samples.
4. Tailor Your Materials.
5. Display Professional Polish.
6. Finesse Your Presentation.

TCG Survey on Portfolio Presentation, 2011

TCG developed their guide after interviewing advertising and marketing executives, as well as creative thought leaders and staffing teams who “interact with hiring managers daily and have a keen sense of what employers look for when reviewing portfolios.”

For more details about tips for building a strong creative portfolio, visit HOW magazine here, and download TCG’s guide, Creating and Presenting a Powerful Portfolio, here.

And don’t forget to visit the FIDMDigitalArts Blog next week to check out new portfolios by our Graphic Design grads!

Portfolio Checklist, from TCG's portfolio presentation survey, 2011.

Portfolio checklist by TCG in its portfolio presentation survey, 2011

(Above: Excerpts from TCG's guide "Creating and Presenting a Powerful Portfolio.")

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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