The Wall Street Journal published an article last week about companies like Zappos and Facebook that are encouraging their employees to doodle or sketch out their creative ideas.
Suggesting that it’s time to “put down that smartphone; pick up the crayon,” the article is entitled “Doodling for Dollars: Firms Try to Get Gadget-Obsessed Workers to Look Up—and Sketch Ideas.”
With all of the digital tools available to graphic design and digital media professionals, it’s interesting that a traditional pen-to-paper creative process is still being put to good use. Students earning their Graphic Design degree or Digital Media degree at FIDM/Fashion Institute of Design & Merchandising learn the importance of sketching in courses like Critical Concepts and Developing Assets.
“Doodling proponents say it can help generate ideas, fuel collaboration and simplify communication. It can be especially helpful among global colleagues who don’t share a common first language,” says Wall Street Journal Careers writer, Rachel Emma Silverman. “Putting pen to paper also is seen as an antidote to the pervasiveness of digital culture, getting workers to look up from their devices. And studies show it can help workers retain more information.”
“Businesses in a range of industries are encouraging employees to sketch to keep them engaged in meetings and to foster creativity. Some are hiring consultants who sketch what is discussed in a meeting. Graphic recorder Sunni Brown, shown here, sketched a live Zappos.com meeting.” –The Wall Street Journal Careers
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