Looking for a color combo that makes your graphic design or video fit for royal approval?
Global color standards authority, Pantone Color Institute®, along with leading advertising agency Leo Burnett London teamed up to develop a set of colors to pay homage to Queen Elizabeth II, whose monochromatic style has captured the public’s attention for more than six decades.
“When you see footage, or read commentary of Queen Elizabeth on her official engagements, at a Royal Wedding or even watching her horse race at the Derby, there is always mention of what she’s wearing,” says Justin Tindall, executive creative director at Leo Burnett London, in an official press release from Pantone.
To mark the Queen’s 60 colorful years on the British throne, the Queen’s Diamond Jubilee limited-edition, numbered color guide is “designed to capture and commemorate some of the Queen’s most memorable color choices since her coronation– featuring PANTONE® Color references and citing the date and location that determined her outfit color choice.”
Leatrice Eiseman, executive director of the Pantone Color Institute®, states, “The Queen’s decision to favor one color in every outfit is a strong style statement. Monochromatic color schemes make the wearer appear taller, delivering a more stately air.”
Royal color not your thing? Check out this great infographic developed by Marketo that summarizes how the public perceives color for brands, and a ton of other great color information. (For example, did you know that color influences 60 to 80 percent of a customer’s buying decision?). The information below was based on the study of more than 100 leading brands:
Why Should You Care About Brand Colors
(Click on the image to view in high resolution.)
For more information on colour trends and palettes, visit http://www.pantone.com/. For more information on the creative that inspired the Diamond Jubilee Color Guide, visit http://www.leoburnett.co.uk/.
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