What Coca-Cola ads stand out most in your mind? For me, it’s a split between the “Happiness Factory” campaign designed by motion graphics/creative agency Psyop (read our previous post here) and the Christmas-themed commercials from my childhood featuring friendly, Coca-Cola chugging polar bears. To say that Coca-Cola has built itself a reputation doesn’t do the brand justice. Often considered a successful example of how consistent branding is a key to longevity, you can’t discuss the history of design and branding without discussing Coca-Cola.
This year the company is celebrating its 125th year in business, boasting its reputation as the biggest-selling soft drink in history, and its international reputation. In true Coca-Cola fashion, there are multiple campaigns celebrating not only the soft drink, but the history of its advertising as well.
Below is a video featuring an “illumination show” being projected onto all four sides of the 26-story building where Coca-Cola is headquartered in Altanta, every Thursday, Friday and Saturday in May. The video features “the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building and imagery from a library of 125 years of Coca-Cola advertising,” says the company.
In London, the Design Museum has dedicated an exhibit to the history of Coca-Cola’s visual identity. Read more at Creative Review here. (Photos below)
Finally, Unruly Media has gathered the top 20 most shared Coca-Cola viral ads of all time in case you want to relive your favorite ads. (p.s. For the record, this writer doesn’t even care for the taste of Coke).
Check out some of the top 20 below, and click here to see some more videos from the list.
(Below): Happiness Factory Ad, with motion graphics by Psyop
(Below): Grand Theft Auto Coca-Cola Ad, by Wieden+Kennedy