Inside Entertainment Design: Q&A with Art Director Rafael Van Winkel
Apr15

Inside Entertainment Design: Q&A with Art Director Rafael Van Winkel

The importance of entertainment design has always been a big focus here at FIDM/Fashion Institute of Design & Merchandising. Understanding the components and techniques of a successful entertainment campaign is crucial for any designer entering the industry, especially in California. At first glance it’s easy to think that entertainment design is all about designing movie posters and creating billboards, but that is simply...

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FIDM Alumni Working at Leading Entertainment Agency ‘PETROL’ Discuss Career Paths & Share Advice
Feb18

FIDM Alumni Working at Leading Entertainment Agency ‘PETROL’ Discuss Career Paths & Share Advice

It seems there isn’t a facet of entertainment advertising that PETROL is not involved in. The agency has an impressive body of work that includes print marketing, video marketing, interactive web design, and online marketing for films, television shows, video games and more. From “Breaking Bad” to “Call of Duty: Black Ops 2″, if you own a television or have had access to the internet in the past ten...

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Q&A with FIDM Grad Bana Bongolan: Diamond Supply Co. Designer & Entrepreneur
Feb05

Q&A with FIDM Grad Bana Bongolan: Diamond Supply Co. Designer & Entrepreneur

We recently had a chance to catch up with FIDM/Fashion Institute of Design & Merchandising Graphic Design Alumna Bana Bongolan who has not only worked for leading urban lifestyle brands Crooks & Castles, LRG, Young & Reckless and now Diamond Supply Co, but also manages her own streetwear label IN//BEINHABITED. Since we last spoke with Bongolan in 2012, her design career in the apparel industry continues to grow and we...

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Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?
Jan12

Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?

FIDM Graphic Design Alumna Sara Berkes answers questions about life as a professional creative freelancer. Q: I’ve started a project with a client, given them a deadline for the first round, and as soon as I started working on it… realized I actually have no idea what my client wants! I don’t want to seem like I’m unprepared or don’t know what I’m doing. What do I do? A: There are plenty of ways to prevent (or make very rare) the...

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Freelancing 101 Q&A: I Messed Up– What Do I Do?
Dec22

Freelancing 101 Q&A: I Messed Up– What Do I Do?

FIDM Graphic Design Alumna Sara Berkes answers questions about life as a professional creative freelancer. Q: I messed up, but the client hasn’t noticed yet nor have they said anything. Should I just leave it? Should I tell them? What do I do? A: When you’re just starting out as a freelancer, it’s scary to admit to your clients that you messed something up. After all, you want to look like an expert. You want them to trust you. You...

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Freelancing 101: Setting Yourself Up for Success as a Student | A Post-FIDM Series by Alumna Sara Berkes
Dec08

Freelancing 101: Setting Yourself Up for Success as a Student | A Post-FIDM Series by Alumna Sara Berkes

I don’t profess to know everything about being a freelancer—I don’t even think I know a whole lot about being a freelancer. But though I only graduated from FIDM’s Graphic Design Branding program in December 2013, and started my own freelance journey in March of 2014, I managed to hit the ground running. I started finding work almost immediately after I decided to try self-employment, and have been working as a full...

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5 Portfolio Tips From FIDM’s Director of Graphic Design Steve Reaves
Sep11

5 Portfolio Tips From FIDM’s Director of Graphic Design Steve Reaves

A portfolio is essential for all designers. Gathering your strongest work and displaying it in a cohesive manner is no easy feat. The various techniques and philosophies behind curating a strong portfolio is constantly being debated in the design community as there is no concrete, end-all-right-way to do so. One of the best ways to build a portfolio you are confident with is to listen to opinions from other designers that you respect....

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Creative, Curious, and Captivating: an interview with Janine Vangool of UPPERCASE Magazine
Aug27

Creative, Curious, and Captivating: an interview with Janine Vangool of UPPERCASE Magazine

When I first stumbled across UPPERCASE Magazine, within seconds of opening the soft-but-sturdy pages I had an instant pang of “I wish I’d started that,” followed almost immediately by the question, “how can I work for them?” and then a deep sigh when I learned the whole shebang was pretty much a one-(extraordinary)-woman show. Based in Calgary, Alberta, Canada, UPPERCASE Magazine is a quarterly print publication that covers what feels...

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