FIDM Alumni Working at Leading Entertainment Agency ‘PETROL’ Discuss Career Paths & Share Advice
Feb18

FIDM Alumni Working at Leading Entertainment Agency ‘PETROL’ Discuss Career Paths & Share Advice

It seems there isn’t a facet of entertainment advertising that PETROL is not involved in. The agency has an impressive body of work that includes print marketing, video marketing, interactive web design, and online marketing for films, television shows, video games and more. From “Breaking Bad” to “Call of Duty: Black Ops 2″, if you own a television or have had access to the internet in the past ten...

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Q&A with FIDM Graphic Design Alumna Erin Rose Opperman, Graphic Designer at The Engine Is Red
Nov13

Q&A with FIDM Graphic Design Alumna Erin Rose Opperman, Graphic Designer at The Engine Is Red

Four years, three jobs, and one degree later. This is what it took for Erin Rose Opperman to go from “making ends meet” as a bartender to working full-time as a graphic designer at the creative agency The Engine Is Red. Opperman states, “I was 27 when I made the decision to go to FIDM/Fashion Institute of Design & Merchandising for my second degree. I knew I needed to approach college differently than I had my...

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FIDM Hosts “InDesign InFashion” Meeting with Kate Spade’s Design Tech Manager, Kevin Sheffield
Nov07

FIDM Hosts “InDesign InFashion” Meeting with Kate Spade’s Design Tech Manager, Kevin Sheffield

InDesign InFashion InDesign InFashion is one in a series of presentations on how InDesign is used in specific industries featuring Kate Spade Design Technical Manager, Kevin Sheffield. At this special meeting, Kevin Sheffield will guide you through the typical fashion design workflow with an emphasis on InDesign in the process. The overall goal is to keep the flow of creativity moving and avoid any traffic jams by enabling customers...

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Google Released 750 Well Designed Icons That Are Free To Use
Oct22

Google Released 750 Well Designed Icons That Are Free To Use

Icon lovers unite. Google just published over 750 free icons that are well designed, versatile, and completely covered under a CC-BY-SACreative Commons. This means you are free to copy and redistribute the material in any medium or format in addition to remix, transform, and build upon the material for any purpose, even commercially. Free Icons by Google Announced last week, the Google Design team are open-sourcing icons as part of...

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The Hershey Company’s New Logo: What’s Your Take?
Sep05

The Hershey Company’s New Logo: What’s Your Take?

As a graphic designer, I can’t help but cringe at the onslaught of criticism that The Hershey Company is facing after unveiling a new, minimalist logo this week. One of our favorite design blogs, Brand New, covered the global confectionery powerhouse’s new corporate identity. Designed by Hershey Global Design led by Ron Burrage, Sr. Director Global Head of Design and Cincinnati, OH-based goDutch with a custom font by New...

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Airbnb Launches a New Logo and Heartfelt Marketing Message
Jul21

Airbnb Launches a New Logo and Heartfelt Marketing Message

San Francisco-based online accommodations hub, Airbnb, has launched a new logo along with a website makeover, supported by a heartfelt marketing message centered around the tagline “Belong Anywhere.” We think it’s top notch. “Airbnb is returning us to a place where everyone can feel they belong. Like us, you may have started out thinking you were just renting out a room to help pay the bills. Or maybe you were...

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NFL Retires Roman Numerals for Super Bowl 50 Logo Design
Jun13

NFL Retires Roman Numerals for Super Bowl 50 Logo Design

The NFL (National Football League) says goodbye to the Roman numeral, at least for a year. On Wednesday, June 4, the NFL announced that Super Bowl 50 will be branded using standard Arabic numerals instead of Roman numerals, breaking a tradition that has been in place since Super Bowl V in 1971. If you are a curious person like I am, you might have just asked yourself, “Why would they do that? What shift in the universe could of caused...

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NHL Logos Redesigned with Characters from “The Simpsons” by Graphic Designer Mark Avery-Kenny
Jun11

NHL Logos Redesigned with Characters from “The Simpsons” by Graphic Designer Mark Avery-Kenny

We love the creative thinking behind logos that have been re-imagined, so we were immediately captivated when we came across graphic designer and sports fanatic Mark Avery-Kenny’s Instagram account featuring redesigned NHL logos that incorporate characters from “The Simpsons.” Avery-Kenny creates a great sense of synergy by maintaining the thick line work and colors of the original NHL logos and the integrity of...

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