Music and Art: Designing With Drawing North’s Drew Southwell
Apr13

Music and Art: Designing With Drawing North’s Drew Southwell

Drew Southwell truly is a Renaissance man. He currently plays for an Australia-based alternative pop band called Drawing North, who have been endorsed by Joel Madden of Good Charlotte and played at Vans Warped Tour Australia. On top of contributing vocals, piano, drums, synths and guitar to the band (no way!), Southwell is a graphic designer responsible for Drawing North’s visual content, including album art, flyers and...

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Getting Social With Calli Cholodenko
Feb09

Getting Social With Calli Cholodenko

FIDM Social Media Instructor Calli Cholodenko recently took over the FIDM Instagram to showcase and give insight into her career as the Creative Director for Something Social. According to their website, Something Social is a boutique digital marketing and social media firm that specializes in lifestyle brands. Their main objective is to help brands discover their voice and vision within their social media plan. Scroll down to get...

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It’s a ‘Hungry Shark World’ for Ubisoft’s Jonathan Lam
Nov28

It’s a ‘Hungry Shark World’ for Ubisoft’s Jonathan Lam

 Life has always been a game for Graphic Designer Jonathan Lam. As a Marketing Artist for Ubisoft, Lam creates icons, logos, 3D renders and much more for the video game development company. Currently, he is in charge of creating the marketing art for the mobile games, “Hungry Shark World” and “Hungry Shark Evolution.” In the past, he was a freelance artist designing character and concept artwork for Riot Games....

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Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?
Jan12

Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?

FIDM Graphic Design Alumna Sara Berkes answers questions about life as a professional creative freelancer. Q: I’ve started a project with a client, given them a deadline for the first round, and as soon as I started working on it… realized I actually have no idea what my client wants! I don’t want to seem like I’m unprepared or don’t know what I’m doing. What do I do? A: There are plenty of ways to prevent (or make very rare) the...

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Freelancing 101: Dos and Dont’s of Designing Your First Website
Jan06

Freelancing 101: Dos and Dont’s of Designing Your First Website

Designing for yourself can be impossible. I can almost guarantee that within a month of designing your logo, you’ll want to change it. And your color scheme, because you’ll realize that mustard yellow is much more “you” than chartreuse. And your website? A day after going live, you’ll realize 20 things you forgot to include, decide none of the images work, and embark on the long, arduous journey of making...

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Freelancing 101 Q&A: I Messed Up– What Do I Do?
Dec22

Freelancing 101 Q&A: I Messed Up– What Do I Do?

FIDM Graphic Design Alumna Sara Berkes answers questions about life as a professional creative freelancer. Q: I messed up, but the client hasn’t noticed yet nor have they said anything. Should I just leave it? Should I tell them? What do I do? A: When you’re just starting out as a freelancer, it’s scary to admit to your clients that you messed something up. After all, you want to look like an expert. You want them to trust you. You...

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Freelancing 101: Setting Yourself Up for Success as a Student | A Post-FIDM Series by Alumna Sara Berkes
Dec08

Freelancing 101: Setting Yourself Up for Success as a Student | A Post-FIDM Series by Alumna Sara Berkes

I don’t profess to know everything about being a freelancer—I don’t even think I know a whole lot about being a freelancer. But though I only graduated from FIDM’s Graphic Design Branding program in December 2013, and started my own freelance journey in March of 2014, I managed to hit the ground running. I started finding work almost immediately after I decided to try self-employment, and have been working as a full...

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