A Whole New World: A Look Inside Virtual Reality with Jake Black
Aug30

A Whole New World: A Look Inside Virtual Reality with Jake Black

Recently, FIDM Digital Media students were visited by Jake Black, the Head of Virtual Reality at award-winning entertainment marketing agency, Create Advertising. Virtual reality is the use of computer technology to create a simulated environment through which viewers are immersed and able to interact with 3D worlds rather than viewing through a screen in front of them.  The technological advance is dubbed “the future of mobile...

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The Hilarious and Talented Lex Lee: Furniture Designer Extraordinaire
Aug24

The Hilarious and Talented Lex Lee: Furniture Designer Extraordinaire

Recently, FIDM collaborated with FIDM Interior Design Grad and Furniture Designer, Lex Lee. Lee took over the “FIDMCollege” Snapchat and @FIDM Instagram, giving followers insight into her life as the owner and designer for Lex Lee Studio. With a lot of humor and stunning imagery, she created incredible content. Check out the full-recap below. Instagram Takeover:  Meet Lex Lee… “Hello FIDM! It’s Lex Lee...

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Handlettering and Calligraphy Inspiration: Ida Sofia & Evil Queen
Aug22

Handlettering and Calligraphy Inspiration: Ida Sofia & Evil Queen

FIDM Grad Ida Sofia has her own calligraphy business, a published poetry book and her own candle company called Evil Queen. Needless to say, she does it all! The labels and logo for her candle company, Evil Queen, are all hand lettered and designed by her, with a personal touch of being hand poured in her Los Angeles home. (Images via Evil Queen) Ida’s Etsy-based calligraphy business includes hand-lettered and framed quotes, custom...

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10 FIDM Grad-Owned Brands to Follow on Instagram
Aug16

10 FIDM Grad-Owned Brands to Follow on Instagram

Instagram can launch a business and having a strong social media presence in today’s retail market is vital. With that said, many FIDM Alumni have started amazing brands and use their social feeds to truly convey their aesthetic to connect with their consumers. We have handpicked our 10 favorite Instagram feeds from graduate brands that have visually appealing content, which drive engagement for their brands. Pale Violet Pale...

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It’s Hot-As-Hell: Let’s Dive into Miami Swim Week
Aug09

It’s Hot-As-Hell: Let’s Dive into Miami Swim Week

WOW. It’s Hot-As-Hell. This sustainable swimwear, lingerie and beach lifestyle apparel brand, also known as HAH, is headed by Kelsey Farrar, Jilli Joffe and Rebecca Bunker. These talented ladies all graduated from the FIDM Merchandise Product Development program and take on important roles within the HAH family. Kelsey does HAH’s creative content and marketing, Jilli heads up public relations and Rebecca is a designer. The FIDM...

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[Interview] Zara Visual Manager & Designer Extraordinaire:  Le Vasia Tamayo
May27

[Interview] Zara Visual Manager & Designer Extraordinaire: Le Vasia Tamayo

FIDM Merchandise Product Development  Graduate Le Vasia Tamayo just moved from Los Angeles to San Francisco for a position with Zara as the Northwest Visual Commercial Manager. She was also recently featured in Zara’s #iamdenim project, featuring designs from real employees from the iconic retailer’s stores. Coincidentally, when researching Tamayo’s collaboration with Zara, I found out that I own the piece she...

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Graphic Design Inspiration: 9 New Design Portfolios From Recent FIDM Grads
Dec30

Graphic Design Inspiration: 9 New Design Portfolios From Recent FIDM Grads

With the close of another great quarter here at FIDM, we have many inspiring new Graphic Design portfolios by recent graduates to share with you. The program prepares students for careers in Graphic Design within the apparel and entertainment industries and emphasize fundamentals such as sequential design and conceptual thinking. Whether you’re looking for design inspiration, new creative talent, or you’re curious about what...

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Subscribe to Go Media’s Arsenal Resource Library to Benefit FIDM Grad’s “Design vs. Cancer” this Month
Nov16

Subscribe to Go Media’s Arsenal Resource Library to Benefit FIDM Grad’s “Design vs. Cancer” this Month

We’ve told you about FIDM Alumnus Peter Deltondo’s do-good organization Design vs. Cancer before, and this month, he is joining forces with Cleveland creative agency Go Media to raise funds for families of individuals who have been diagnosed with cancer, and funds for cancer research. For the month of November, 100 percent of the $15 monthly fee for Go Media’s subscription-based graphic design resource platform...

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