Inside FIDM: Get to Know Graphic Design Student & Illustrator Alex Jimenez
Jul30

Inside FIDM: Get to Know Graphic Design Student & Illustrator Alex Jimenez

Though he has a keen eye for both design and illustration, FIDM Graphic Design Student Alex Jimenez’s passion for design extends beyond the visual to the theoretical and historical as well. Citing advertising as “the most interesting part of graphic design” for him at the moment, Alex describes the reason behind this as one sure to melt any design instructor’s heart: “[advertising] gets to the heart of what designers need to do:...

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FIDM Grad Tamara Houghten Opens Stationery and Gift Card Shop in Echo Park CA
Jun25

FIDM Grad Tamara Houghten Opens Stationery and Gift Card Shop in Echo Park CA

In the Graphic Design program at FIDM/Fashion Institute of Merchandising students learn the ins and outs of logo design and brand development, often using pictures found online to bring their vision to life. In just six short months after graduating from the program, Tamara Houghten is bringing her vision to the real world by opening Shout and About, a stationery and gift card shop located in Echo Park California.     This...

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FIDM Grad Jamie Long Discusses Landing a Career Prior to Graduating College
Jun24

FIDM Grad Jamie Long Discusses Landing a Career Prior to Graduating College

Students at FIDM/Fashion Institute of Design & Merchandising may have earned their degree at different times throughout the 2014-2015 school year, but on a special day in June, grads reunite with the rest of their classmates to celebrate their hard work at FIDM’s Graduation Ceremony. For most college students, graduation represents the fact that school is finally over and inevitably, it’s time to try and break into the job...

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This Illustration Took 300 Hours and Millions of Handmade Dots and Lines to Create
May15

This Illustration Took 300 Hours and Millions of Handmade Dots and Lines to Create

Design doesn’t happen in an instant. The creative process takes time, patience and discipline to bring the best design to light– qualities that artists Xavier Casalta and Rémy Boiré know all too well in their incredible “Patience & Discipline” piece shown below. It took more than 300 hours of work, and millions of handmade dots and lines to create the 22″ x 30″ illustration using Rotring Inkpens over...

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Inside Entertainment Design: Q&A with Art Director Rafael Van Winkel
Apr15

Inside Entertainment Design: Q&A with Art Director Rafael Van Winkel

The importance of entertainment design has always been a big focus here at FIDM/Fashion Institute of Design & Merchandising. Understanding the components and techniques of a successful entertainment campaign is crucial for any designer entering the industry, especially in California. At first glance it’s easy to think that entertainment design is all about designing movie posters and creating billboards, but that is simply...

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FIDM Alumni Working at Leading Entertainment Agency ‘PETROL’ Discuss Career Paths & Share Advice
Feb18

FIDM Alumni Working at Leading Entertainment Agency ‘PETROL’ Discuss Career Paths & Share Advice

It seems there isn’t a facet of entertainment advertising that PETROL is not involved in. The agency has an impressive body of work that includes print marketing, video marketing, interactive web design, and online marketing for films, television shows, video games and more. From “Breaking Bad” to “Call of Duty: Black Ops 2″, if you own a television or have had access to the internet in the past ten...

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Q&A with FIDM Grad Bana Bongolan: Diamond Supply Co. Designer & Entrepreneur
Feb05

Q&A with FIDM Grad Bana Bongolan: Diamond Supply Co. Designer & Entrepreneur

We recently had a chance to catch up with FIDM/Fashion Institute of Design & Merchandising Graphic Design Alumna Bana Bongolan who has not only worked for leading urban lifestyle brands Crooks & Castles, LRG, Young & Reckless and now Diamond Supply Co, but also manages her own streetwear label IN//BEINHABITED. Since we last spoke with Bongolan in 2012, her design career in the apparel industry continues to grow and we...

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Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?
Jan12

Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?

FIDM Graphic Design Alumna Sara Berkes answers questions about life as a professional creative freelancer. Q: I’ve started a project with a client, given them a deadline for the first round, and as soon as I started working on it… realized I actually have no idea what my client wants! I don’t want to seem like I’m unprepared or don’t know what I’m doing. What do I do? A: There are plenty of ways to prevent (or make very rare) the...

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