Branding 10,000 Lakes, One Logo and One Day at a Time

Add Branding 10,000 Lakes to your list of daily reads- it promises to be active for the next three decades.

Why that long? Twenty seven years is how long it will take for graphic designer Nicole Meyer to accomplish her public goal of re-designing 10,000 logos for each of Minnesota’s lakes.

Branding 10,000 Lakes LogoOn her Website, Branding 10,000 Lakes (, Meyers publishes a new logo daily- each one as unique as the lake it represents.

“Lake logos have a tendency to be, well, fairly ugly. This project was created to rethink what they could be,” she states.
In an article published by the Star Tribune, Meyer explains how this personal design project began as an outlet for her nostalgia for Minnesota home while living in Arizona.

And guess what, the logos are pretty fantastic. From logotypes to icons, using a variety of typefaces and color options, Branding 10,000 Lakes certainly demonstrates Meyer’s dynamic range of commercial design styles.

Enjoy some examples below:

"Dead Coon Lake" Logo by Nicole MeyerMinnesota lake logos by graphic designer Nicole MeyerKing Lake Logo by Nicole MeyerMinnesota Lake logos designed by graphic designer Nicole Meyer.Apple Lake logo designed by graphic designer Nicole MeyerFall Lake Logo by Nicole MeyerOtto Lake logo designed by Nicole Meyer

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Questions/comments? Email the editor, Mani O’Brien at mo’



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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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