Behind the Scenes with FIDM Productions: FIDM Digital Media Grad Feuna Shahbazian Reports on DEBUT 2014

Feuna Shahbazian not only graduates this quarter from the Digital Media program at FIDM/Fashion Institute of Design & Merchandising, she’s also currently working as an unit production manager for FIDM’s in-house film production department, FIDM Productions. Shahbazian sat down with FIDM Digital Arts to give us some insight into some the recent film projects that she’s been involved with.

The first film project that Shahbazian was assigned to was for the 2014 FIDM DEBUT Runway Show as production coordinator.

Attracting nearly 10,000 people over three days, the FIDM DEBUT Runway Show features designs by graduating students in FIDM’s Fashion Design and Theatre Costume Design Advanced Study programs, as well as work from Interior Design, Digital Media, and Textile Design Students. FIDM Productions handles all of the digital aspects of the live show that help to set the tone and pace on the runway with captivating music, motion graphics, short videos featuring interviews with each of the designers. FIDM Productions also handles filming each of the DEBUT Runway Shows (shown four times over the course of three days), and then afterward, is in charge of editing the footage in post-production to cut videos like the ones shown in this blog post.

As production coordinator, Shahbazian acted as liaison between the show director and the FIDM Productions staff, including editors and motion graphics artists, to coordinate a similar visual feel between the live runway show and film aspects.

“Being at the live shows, I think that was the best feeling in the world,” she says. “You think to yourself, ‘I was a part of that.’ You see it live: the graphics and energy and excitement of the crowd, it was amazing.”

Equally exciting was after the live shows were over and the editors cut the footage to develop videos that capture the excitement and spirit of the shows.

“From pre-production, to production, to post-production, being part of each stage was such an amazing experience,” she says.

Be on the lookout for more behind-the-scenes blog posts about the FIDM Productions team here on the FIDM Digital Arts Blog!

FIDM DEBUT Runway Show 2014: Matt Kim

FIDM DEBUT Runway Show 2014: Tylor Leigh

FIDM DEBUT Runway Show 2014: Chairing Styles

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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