With over 37,000 Behance followers, 31,000 Facebook fans and 17,000 Instagram followers, designer and illustrator Alex Trochut has no problem getting eyes on his work. Embarrassingly enough, I had never heard of Trochut until art director and FIDM/Fashion Institute of Design & Merchandising Graphic Design Instructor Randy Dunbar told me about him. Immediately, I saw what it was about his work that stood out and in my opinion, grew his cult-like following to what it is today.
What is this differentiating factor that makes his work stand out among his peers? Trochut’s uncanny ability to take manipulate typography and lettering is something to be admired. We have gathered some of our favorite examples from his porfolio to help inspire your own typographic decisions. Scroll down to check them out for yourself.
Transport for London
Creative Review Cover
Nike Hyper Dunk
Beautiful Decay T-Shirt
Channel 4 – 25th Anniversary Book