Editor’s Note: The FIDMDigitalArts Blog is excited to introduce a new contributor, Sara Berkes. She is a currently earning her Graphic Design/Branding degree at FIDM as a Professional Designation student. Read more about Sara in a previous blog post here.
By Sara Berkes
The second submission session is open for the Adobe Design Achievement Awards (ADAA), an international competition in design that celebrates and recognizes (by providing amazing prizes and serious bragging rights) the most impressive student work in graphic design, photography, illustration, animation, digital filmmaking, developing, and computer arts from the world’s best higher education institutions.
Any project created using Adobe creative software, whether a group project or an individual one, is eligible for submission. Which means that students, such as myself, in FIDM’s Graphic Design or Digital Media programs have a plethora of projects to choose from should they choose to apply! There are 12 different entry categories for submission, separated into three different segments: Interactive Experience, Motion and Video, and Traditional Media. Any student over the age of 18 is eligible to submit up to three entries per category, so get going!
- Interactive Experience includes: Information Design, Game Art and Development, Installation Design, and Digital Publishing
- Motion and Video includes: Animation, Audio Design, Motion Graphics, and Post-Production Editing
- Traditional Media includes: Illustration, Packaging (including Fashion), Print Communications, and Photography
The deadline for this submission session is June 21, 2013. All entries must be received by Adobe by no later than 5:00 pm (PST). Click here to view the full list of amazing prizes for the Adobe Design Achievement Awards, including cash (up to $3000 USD), an Adobe Creative Cloud membership, an invitation to the 2013 IDA Congress in Istanbul, Turkey, and a one-year mentorship with an Icograda advisor.
Be sure to get inspired by the projects of past ADAA winners here, and read on for my personal favorites!
Creative Inspiration: Website Design
As a Graphic Design/Branding Student, I’m particularly inspired by projects that promote the concepts and skills taught in my own classes at FIDM. I love Vanessa Li’s 2012 award-winning Browser Based Design entry for a personal finance site for young adults called “The Real Deal”, created using Illustrator, Photoshop, Flash and Dreamweaver. Her entry combines a fun, playful design with a clever and useful concept, providing a great synthesis of function and form, the importance of which is constantly emphasized in classes at FIDM, particularly in Design 1 and the History of Design. See her design for yourself here and her project in action in the video below:
Creative Inspiration: Packaging Design
Another finalist of ADAA currently inspiring me is Mark O’Brien’s packaging entry, “Better Farms.” With a quirky idea, the promotion of lab-grown meat in a way that celebrates “the ethical, environmental and health benefits of cultured meat over livestock meat,” the design utilizes hand-drawn lettering and collage-style graphics (possibly inspired by Herbert Matter’s Bauhaus advertisements) on a basic, brown-paper packaging background. The result is a fun, lively, yet eco-friendly, packaging idea with tongue-in-cheek text and an eye-catching design. It definitely leaves me inspired and excited to study packaging design next quarter! Check it out here.
So what are you waiting for? Apply now and maybe next year your work will be inspiring students to compete!
Sara Berkes is currently a Graphic Design/Branding major in the Professional Designation Program at FIDM. She has a B.A. Honors in English and Creative Writing from the University of King’s College and enjoys any opportunity to combine her interests in writing and design. She loves design that uses lots of white space, hand lettering, geometric shapes and excellent kerning, though not necessarily all at once. When not designing or writing, Sara enjoys knitting, sewing and reading lots of books. Photo credit: Katie Brooks (FIDM Graphic Design Student)
Questions/comments? Email the editor, Mani O’Brien at firstname.lastname@example.org