We love perusing new graphic design portfolios produced by recent Graphic Design grads at FIDM/Fashion Institute of Design & Merchandising to scope out new graphic design trends and to get inspired by the work of young, up-and-coming talent. One category of work that recently stood out to us was the imaginative and functional branding applications used in various fictional branding projects. For example, some students take an existing brand, redesign the logo, and then use that new logo as a launch pad for an entirely new identity using real-world applications for authenticity. Other students create a fictional company and create all promotional assets from scratch. Below you will find great examples of these fictional branding applications in action.
‘Polar Outdoor Collective’ by Riva Corey
‘Water And Mellow’ by Marcella Silva
‘Honovi’ by Jordan Dobrowski
‘Banc Winery’ by Anthony Walker
‘Scallywags’ by Cody Diodato
‘Grumpstop’ by Stephanie Kim
‘Petit Louie’ by Tamara Houghten
Start college and kickstart your career in graphic design.
FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in graphic design you’ve always dreamed of pursuing. No other graphic design program has the same unique focus on the fashion and entertainment industries, teaching creative expression in all aspects of print media, logo development, corporate identity, product branding, packaging, apparel graphics and more.
Creative careers begin here.
With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.