The winners of the first Brand Impact Awards, an event organized by Computer Arts magazine, were announced earlier this year and the work is worth checking out.
“There were 21 different market sectors in which agencies could enter projects for consideration. These ranged from traditional heartlands for great branding, such as culture, not-for-profit and sports, to areas where the standard is often lower – such as public sector and professional services – but where every so often an incredible piece of work stands head and shoulders above the rest.” — creativebloq.com
Scroll down to see some of our favorite winners from the event.
Best of Show: Branding Programmes
This campaign was also the winner in the Brand Impact retail category, which is why I feel it deserved to be featured first. The typographic logo creates for a flexible branding experience that can be applied to any application. It’s also worth mentioning that an entire typeface was created to compliment this identity.
“To ensure singularity and consistency, we have created a custom-made typeface called SMETS VOID. A typeface bringing together the world of art, design and fashion under one umbrella. This typeface, used throughout all applications and brand names (SMETS PREMIUM STORE, BOWERY restaurant, S BAR) is uplifted by the use of striking fluorescent colors and custom-made symbols.” — Coast Design Agency
Social Impact Award
Beer, Wine, & Spirits
It’s refreshing to see a nice colorful campaign in combination with clever design decisions. My favorites are the footprints on the Tangle Foot bottle and the use of the sun as an “O” on Golden Glory.
Last but not least, I wanted to include this campaign for it’s clever use of the word fibrosis. Notice the change in typeface to compliment their slogan.