Branding Inspiration: 2014 Inaugural Brand Impact Awards Winners

The winners of the first Brand Impact Awards, an event organized by Computer Arts magazine, were announced earlier this year and the work is worth checking out.

“There were 21 different market sectors in which agencies could enter projects for consideration. These ranged from traditional heartlands for great branding, such as culture, not-for-profit and sports, to areas where the standard is often lower – such as public sector and professional services – but where every so often an incredible piece of work stands head and shoulders above the rest.” — creativebloq.com

Scroll down to see some of our favorite winners from the event.

Best of Show: Branding Programmes

This campaign was also the winner in the Brand Impact retail category, which is why I feel it deserved to be featured first. The typographic logo creates for a flexible branding experience that can be applied to any application. It’s also worth mentioning that an entire typeface was created to compliment this identity.

“To ensure singularity and consistency, we have created a custom-made typeface called SMETS VOID. A typeface bringing together the world of art, design and fashion under one umbrella. This typeface, used throughout all applications and brand names (SMETS PREMIUM STORE, BOWERY restaurant, S BAR) is uplifted by the use of striking fluorescent colors and custom-made symbols.” — Coast Design Agency

smets-logo

smets-identity-02

smets-identity-03

smets-identity-04

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smets-identity-07

Client: Smets
Studio: Coast

Social Impact Award

action-on-hearing-loss-01

Client: Action on Hearing Loss
Studio: Hat-trick

Entertainment

madefire-01

Client: Madefire
Studio: Moving Brands

Beer, Wine, & Spirits

It’s refreshing to see a nice colorful campaign in combination with clever design decisions. My favorites are the footprints on the Tangle Foot bottle and the use of the sun as an “O” on Golden Glory.

badger-ales-identity-01

Client: Hall & Woodhouse
Studio: BrandOpus

Not-for-profit

Last but not least, I wanted to include this campaign for it’s clever use of the word fibrosis. Notice the change in typeface to compliment their slogan.

cystic-fibrosis-identity-01

Client: Cystic Fibrosis Trust
Studio: johnson banks

See the full list of winners here.

 

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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