E3 2013: Our Picks from the “Into the Pixel” Video Game Art & Design Exhibition

The FIDMDigitalarts team was lucky enough to attend this year’s E3 (Electronic Entertainment Expo) video game convention in downtown Los Angeles– an annual tradition for us. The atmosphere was electrifying with excitement, enthusiasm, and stunning visuals from all directions. Some attendees stood in line for hours for a chance to play the latest games from companies such as Microsoft, Sony, and Nintendo.

Although the “fun” factor of playing a game is exciting, it’s only one of the many elements that makes up a successful video game. An often overlooked element of a successful video game is the overall art and design. This includes things like the character design, scenery design, object design, user interface design, in-game graphic design, and many others. Certain design choices such as color palette and artistic style can set the mood for the entire game. This is why we were delighted to stumble across the “Into the Pixel” video game art exhibition, which is dedicated solely to video game art by Academy of Interactive Arts & Sciences (AIAS) and the Entertainment Software Association (ESA).

A quote from Patricia Lanza, the director of talent and content at the Annenberg Foundation, was posted outside the exhibition:

“The Into the Pixel Collection represents a high level of artistry and imagination, that is masterfully crafted in design and execution.”

You can find some of our favorite work from this great exhibition below.

Students earning their Graphic Design/Entertainment degree at FIDM/Fashion Institute of Design & Merchandising develop photo rendering skills that translate into careers in entertainment marketing for video games, films and more. Many FIDM Graphic Design/Entertainment Alumni have gone on to pursue careers at PETROL Advertising, a full-service agency that has developed marketing for video games like the Call of Duty and God of War franchises, and was nominated for 13 Games Marketing Summit Awards this year.

“Cloudbank” by Jen Zee

"Cloudbank" by Jen Zee for the video game Transistor.

“Cloudbank” by Jen Zee for the video game Transistor.

Title: Cloudbank
Game: Transistor
Artist: Jen Zee
Art Director: Jen Zee
Publisher: Supergiant Games
Developer: Supergiant Games

 

“Broken Age” by Nathan Stapley

"Broken Age" by Nathan Stapley for the video game Broken Age.

“Broken Age” by Nathan Stapley for the video game Broken Age.

Title: Broken Age
Game: Broken Age
Artist: Nathan Stapley
Publisher: Double Fine Productions
Developer: Double Fine Productions

 

“Junkyard” by Raymond Swanland

"Junkyard" by Raymond Swanland for the video game Command and  Conquer

“Junkyard” by Raymond Swanland for the video game Command and Conquer

Title: Junkyard
Game: Command and Conquer
Artist: Raymond Swanland
Art Director: Chris Tamburrino
Publisher: Electronic Arts
Developer: Victory Games

 

“The Buried City” by Dorje Bellbrook

"The Buried City" by Dorje Bellbrook for the video game Destiny.

“The Buried City” by Dorje Bellbrook for the video game Destiny.

Title: The Buried City
Game: Destiny
Artist: Dorje Bellbrook
Art Director: Christopher Barrett
Publisher: Activision
Developer: Bungie

 

“Back From the Wild” by Jaime Jones

"Back from the Wild" by Jaime Jones for the video game Destiny

“Back From the Wild” by Jaime Jones for the video game Destiny.

Title: Back From the Wild
Game: Destiny
Artist: Jaime Jones
Art Director: Christopher Barrett
Publisher: Activision
Developer: Bungie

 

“Schemes Collage” by Reece Millidge

"Schemes Collage" by Reece Millidge for the video game Icycle: On Thin Ice

“Schemes Collage” by Reece Millidge for the video game Icycle: On Thin Ice.

Title: Schemes Collage
Game: Icycle: On Thin Ice
Artist: Reece Millidge
Art Director: Reece Millidge
Publisher: Chillingo
Developer: Damp Gnat

 

“Crossroads” by Daniel Dociu

"Crossroads" by Daniel Dociu for an unannounced video game

“Crossroads” by Daniel Dociu for an unannounced video game.

Title: Crossroads
Game: Unannounced
Artist: Daniel Dociu
Art Director: Daniel Dociu
Publisher: Ncsoft
Developer: Arenanet

 

“Super Summer Vaction Force” by Mike Nguyen & Vic Nguyen

"Super Summer Vacation Force" by Mike Nguyen & Vic Nguyen for the video game Super Time Force

“Super Summer Vacation Force” by Mike Nguyen & Vic Nguyen for the video game Super Time Force.

Title: Super Summer Vacation Force
Game: Super Time Force
Artists: Mike Nguyen & Vic Nguyen
Art Directors: Mike Nguyen & Vic Nguyen
Publisher: Microsoft Studios
Developer: Capy

 

“Remembering” by John Sweeney

"Remembering" by John Sweeney for the video game The Last of Us

“Remembering” by John Sweeney for the video game The Last of Us

Title: Remembering
Game: The Last of Us
Artist: John Sweeney
Publisher: Sony Computer Entertainment America
Developer: Naughty Dog Incorporated

 

“Three Blind Mice” by Tyler Schatz & Christina Faulkner

"Three Blind Mice" by Tyler Schatz & Christina Faulkner for the video game Wonderbook: Digg's Nightcrawler

“Three Blind Mice” by Tyler Schatz & Christina Faulkner for the video game Wonderbook: Digg’s Nightcrawler

Title: Three Blind Mice
Game: Wonderbook: Digg’s Nightcrawler
Artists: Tyler Schatz & Christina Faulkner
Art Director: Tyler Schatz
Publisher: Sony Computer Entertainment Europe
Developer: SCEE London Studio

Questions/comments? Email the editor, Mani O’Brien at mobrien@fidm.edu

Learn More…

Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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