Graphic Design Trends 2014: Logo Lounge Extracts 15 Leading Logo Design Trends from 20,000 Marks

Now that 2013 has come to a close, clear logo design trends become more evident as demonstrated in Logo Lounge’s annual Logo Design Trend Report.

The site currently has more than 200,000 logos submitted from designers in more than 100 countries worldwide. For its 2013 Logo Design report, they examined more than 20,000 marks to extract 15 clear graphic design trends.

“Smaller companies are not afraid to adopt a logo that shows them at the size they are. More approachable is a good thing, if it is authentic,” states Logo Lounge’s Bill Gardner. “Larger companies are tending to loosen up a bit to avoid pretensions and work multiple generations. Ebay, USA Today, Windows and many more over the last year have adopted wordmarks and logos that eschew styles with shorter expiration dates.”

[Read more about Ebay and USA Today’s logo design makeovers in our previous graphic design trend post here.]

Gardner also adds that Logo Lounge’s intention of its annual report is to share their observations, not make suggestions for what graphic designers should do.

“It is always easier to navigate to the future if you know where you have been. Seeing your trajectory allows you to predict where you will end up,” he adds.

We couldn’t agree more. Students earning their degree in Graphic Design at FIDM/Fashion Institute of Design & Merchandising learn the value of conceptual thinking to enhance the meaning of their work and help them avoid embarrassing design cliches like the ones seen here.

That being said, take note of the 15 graphic design trends spotted here and decide for yourself whether your want your graphic design work to reflect the status quo. Read more details in Logo Lounge’s 2013 Logo Design trend report here.

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Browse 2013 graphic design trends here.

Graphic Design Trends 2014: “Here” Symbol

Graphic design trends 2014 according to Logo Lounge: "Here" Logos.

Graphic design trends 2014 according to Logo Lounge: “Here” Logos.

Graphic Design Trends 2014: Monograms

Graphic design trends 2014 according to Logo Lounge: Monogrammed Logos.

Graphic design trends 2014 according to Logo Lounge: Monogrammed Logos.

Graphic Design Trends 2014: Banners

Graphic design trends 2014 according to Logo Lounge: Banner Logos.

Graphic design trends 2014 according to Logo Lounge: Banner Logos.

Graphic Design Trends 2014: Badges

Graphic design trends 2014 according to Logo Lounge: Badges in Logos.

Graphic design trends 2014 according to Logo Lounge: Badges in Logos.

Graphic Design Trends 2014: Line Craft

Graphic design trends 2014 according to Logo Lounge: Line Craft Logos.

Graphic design trends 2014 according to Logo Lounge: Line Craft Logos.

Graphic Design Trends 2014: Hand-Drawn Type

Graphic design trends 2014 according to Logo Lounge: Hand-drawn Typographic Logos.

Graphic design trends 2014 according to Logo Lounge: Hand-drawn Typographic Logos.

Graphic Design Trends 2014: Slashed

Graphic design trends 2014 according to Logo Lounge: Slashed Logos.

Graphic design trends 2014 according to Logo Lounge: Slashed Logos.

Graphic Design Trends 2014: Eyelets

Graphic design trends 2014 according to Logo Lounge: Eyelet Logos.

Graphic design trends 2014 according to Logo Lounge: Eyelet Logos.

Graphic Design Trends 2014: Bracketing

Graphic design trends 2014 according to Logo Lounge: Bracketing in Logos.

Graphic design trends 2014 according to Logo Lounge: Bracketing in Logos.

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Graphic Design Trends 2014: Formula

Graphic design trends 2014 according to Logo Lounge: Formula icons in Logos.

Graphic design trends 2014 according to Logo Lounge: Formula icons in Logos.

Graphic Design Trends 2014: Membranes

Graphic design trends 2014 according to Logo Lounge: Membrane icons in Logos.

Graphic design trends 2014 according to Logo Lounge: Membrane icons in Logos.

Graphic Design Trends 2014: Nature Marks

Graphic design trends 2014 according to Logo Lounge: Nature Marks in Logos.

Graphic design trends 2014 according to Logo Lounge: Nature Marks in Logos.

Graphic Design Trends 2014: Molecules

Graphic design trends 2014 according to Logo Lounge: Molecules in Logos.

Graphic design trends 2014 according to Logo Lounge: Molecules in Logos.

Graphic Design Trends 2014: Crossed

Graphic design trends 2014 according to Logo Lounge: Crossed Logos.

Graphic design trends 2014 according to Logo Lounge: Crossed Logos.

Graphic Design Trends 2014: Waves

Graphic design trends 2014 according to Logo Lounge: Waves in Logos.

Graphic design trends 2014 according to Logo Lounge: Waves in Logos.

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With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.

The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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  • http://www.behance.net/SaqibSyd Saqib Syd

    Great

  • http://www.glu7.com/ Larissa Hadley
  • Rhonda Kyler

    I am glad that I came across your site on Google. I really enjoyed your post.

    logo designers

  • http://freelancer-coder.com/ ajaniashish

    Nice to see logos arranged under trends. Line crafts and Hand drawing logos are my favorites.

  • InternetHobo

    Nice promo.

  • http://www.integraphix.com/ Advertising Agency

    As a Chicago logo design firm specialist, I have definitely noticed an increase in the usage of the “here” symbol.

  • jenii

    Nice article. very useful & informative article.thanks for sharing this post.

    for more creative logo designs you can visit here : http://www.moonstruckindia.com/

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