Now that 2013 has come to a close, clear logo design trends become more evident as demonstrated in Logo Lounge’s annual Logo Design Trend Report.
The site currently has more than 200,000 logos submitted from designers in more than 100 countries worldwide. For its 2013 Logo Design report, they examined more than 20,000 marks to extract 15 clear graphic design trends.
“Smaller companies are not afraid to adopt a logo that shows them at the size they are. More approachable is a good thing, if it is authentic,” states Logo Lounge’s Bill Gardner. “Larger companies are tending to loosen up a bit to avoid pretensions and work multiple generations. Ebay, USA Today, Windows and many more over the last year have adopted wordmarks and logos that eschew styles with shorter expiration dates.”
[Read more about Ebay and USA Today’s logo design makeovers in our previous graphic design trend post here.]
Gardner also adds that Logo Lounge’s intention of its annual report is to share their observations, not make suggestions for what graphic designers should do.
“It is always easier to navigate to the future if you know where you have been. Seeing your trajectory allows you to predict where you will end up,” he adds.
We couldn’t agree more. Students earning their degree in Graphic Design at FIDM/Fashion Institute of Design & Merchandising learn the value of conceptual thinking to enhance the meaning of their work and help them avoid embarrassing design cliches like the ones seen here.
That being said, take note of the 15 graphic design trends spotted here and decide for yourself whether your want your graphic design work to reflect the status quo. Read more details in Logo Lounge’s 2013 Logo Design trend report here.
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.
Graphic Design Trends 2014: “Here” Symbol
Graphic Design Trends 2014: Monograms
Graphic Design Trends 2014: Banners
Graphic Design Trends 2014: Badges
Graphic Design Trends 2014: Line Craft
Graphic Design Trends 2014: Hand-Drawn Type
Graphic Design Trends 2014: Slashed
Graphic Design Trends 2014: Eyelets
Graphic Design Trends 2014: Bracketing
Graphic Design Trends 2014: Formula
Graphic Design Trends 2014: Membranes
Graphic Design Trends 2014: Nature Marks
Graphic Design Trends 2014: Molecules
Graphic Design Trends 2014: Crossed
Graphic Design Trends 2014: Waves
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With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.