10 FIDM Grad-Owned Brands to Follow on Instagram

Instagram can launch a business and having a strong social media presence in today’s retail market is vital. With that said, many FIDM Alumni have started amazing brands and use their social feeds to truly convey their aesthetic to connect with their consumers. We have handpicked our 10 favorite Instagram feeds from graduate brands that have visually appealing content, which drive engagement for their brands.

Pale Violet

Pale Violet is an online luxury boutique created by FIDM Alumna, Julia Blake. The brand’s aim is to bring the Los Angeles shopping experience to women all around the world. Their Instagram feed is unmistakably feminine and vibrant, bringing their brand image to life.

By Merchandise & Marketing Grad Julia Blake


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(Image via Pale Violet IG)


Started by Yael Aflalo in 2009, Reformation releases limited edition collections that are manufactured right here in Downtown Los Angeles.  They have taken a unique path on their social media presences by promoting sustainability, and leading and inspiring a sustainable way to be fashionable.



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(Image via Reformation IG)

Sky Lim

Sky Lim is a women’s ready to wear brand that embodies sophistication and minimalism. Their social pages clearly conveys their clean aesthetic and portrays everything that their brand is about.

By Product Development Alumna Sky Lim


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(Image via Sky Lim IG)

Shop Sincerely Jules

Iconic fashion blogger Sincerely Jules has turned her hobby into a business by creating an entire brand around her personal style. She wanted to bring her followers the best of her wardrobe and allow them to be able to purchase her absolute favorite pieces.

By Visual Communications Grad Julie Sarinana


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(Image via Shop Sincerely Jules IG)


Royalie is a beachfront and online boutique that caters to free spirited, fashion savvy young women and gives a bohemian edge to their style. Their location in Oceanside, Calif. very clearly influences their vibe not only in their products but also online.

By Alumna Alison Newhouse



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(Image via Royalie IG)

Rylee and Cru

Rylee and Cru is an online children’s boutique that offers hand-dyed basics for the modern child. The simplicity of their Instagram feed is not only visually stunning but it reflects what this brand is all about and shows their truly unique look.

By Product Development Grad Kelli Murray


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(Image via Rylee and Cru IG)

The Little Market

You may know Lauren Conrad’s brand Paper Crowns or her collection with Kohl’s, but her brand The Little Market is something she created to give back and give consumers handmade items while supporting women artisans around the world. Their feed depicts Lauren’s travels as well as the culture that these products come from.

By Merchandise Product Development Alumna Lauren Conrad


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(Image via The Little Market IG)


Bon chic, bon genre is a Parisian slang meaning “good style, good attitude” and is the motto behind BCBG and everything they stand for. BCBG’s unique style shines through their social media pages and truly convey’s the brand image.

By Fashion Design Grad Lubov Azria


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(Image via BCBGMaxAzria IG)

Slate Swim

Slate Swim is a Los Angeles based swim label that boasts minimal designs which act as a second skin on the female body. Their social media displays the Slate Swim brand and embodies the Southern California girl lifestyle.

By Product Development Grad Jessica Liao



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(Image via Slate Swim IG)


Cocodune was created to reinvent the swimwear shopping experience for women by offering a home to try on their suits. Their cohesive theme on the brand’s feed inspires shoppers for how they can style their suits and keep a consistent brand aesthetic.

By Fashion Design Grad Ashli Parker


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(Image via Cocodune IG)

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