The Wall Street Journal published an article last week about companies like Zappos and Facebook that are encouraging their employees to doodle or sketch out their creative ideas. Suggesting that it’s time to “put down that smartphone; pick up the crayon,” the article is entitled “Doodling for Dollars: Firms Try to Get Gadget-Obsessed Workers to
FIDM Launches an AIGA Student Group on the LA Campus, Dubbed “The Red Dot”
Students earning their Graphic Design degree or Digital Media degree at FIDM/Fashion Institute of Design & Merchandising are invited to join the official FIDM AIGA Student Group, which launched on the L.A. campus this month. Dubbing themselves “The Red Dot,” the FIDM AIGA Student Group is under the advisement of FIDM Graphic Design Instructors, Alex
Featured Photography & Digital Publishing Contests from Crossroads Trading Co. & Mag+
Check out the details for two exciting design contests, open to students and pros, from Crossroads Trading Co. and Mag+. Crossroads Trading Co., a leading new-and-recycled fashion retailer, is hosting their annual Fashion Photo Contest open to professional and amateur photographers; while Mag+, a leading digital publishing platform used to create digital books and magazines, is
“Design Council” Defines Graphic Design & the Role of the Graphic Designer in Video Series
Design Council, an organization based in Britain whose aim is to “promote design and architecture for the public good” published a series of short videos that present concise definitions of graphic design, the graphic designer and the graphic design process. Read more here.
FIDM Alumni Focus: Graphic Design/Branding Grad, Kathy Calderon, is Lead Graphic & Web Designer at Beverly Hills Salon
Since earning her Graphic Design degree from FIDM /Fashion Institute of Design & Merchandising in 2011, Kathy Calderon has been working as a Lead Graphic and Web Designer at Cristophe Salon in Beverly Hills, where she works on everything from packaging to Web design, photography and video editing. As a Lead Graphic and Web Designer, Calderon
Typography Tuesday: History of Western Typefaces Infographic
If you’re a self-proclaimed typography aficionado, chances are you know the history behind a few classic fonts like Helvetica and Comic Sans. If you are earning (or have earned) a Graphic Design degree like the students at FIDM/Fashion Institute of Design & Merchandising, you’ve probably also been exposed to a detailed history of graphic design and
Featured Digital Media Contest: The “VIEW SOCIAL CONTEST” for CG Students & Pros
View Conference– Italy’s leading digital media conference, is calling for design and digital media projects focused on current social themes for the VIEW Social Contest. The contest is hosted by the digital media professionals behind this year’s 13th International Computer Graphics VIEW Conference, being held from October 16 through October 19. Hosted in Turin, Italy,
YouTube Reps Visit FIDM! Check out a Video from the “YouTube Stylist Challenge” Filmed by & Starring Digital Media Students
YouTube hosted an event that included a Stylist Challenge on FIDM/Fashion Institute of Design & Merchandising’s L.A. Campus this week. FIDM Students were invited to break into teams of three to act as stylist, model, and videographer, to style and film a runway-ready outfit in 10 minutes.
One of the teams, the “Creative Captivators” developed the video below, styled by FIDM Apparel Industry Management Student, Anthony Hernandez, modeled by FIDM Digital Media Student, Richae Tolentino, and filmed by Digital Media Student, Devonte Glover.
Deadline Extended! Design FIDM’s Facebook Cover Image in the “FIDM Facebook Graphic Design Challenge”
The deadline has been extended! FIDM/Fashion Institute of Design & Merchandising is giving YOU the chance to design the next cover image featured on the official FIDM Facebook page! Starting today, you can enter the FIDM Facebook Graphic Design Challenge. Read below for details: FIDM Facebook Graphic Design Challenge Deadline: Sunday, May 6 at 11:59
Above: Logo re-design and brand marketing concepts for Hippy Tree by 
Above: Magazine layout design and typography treatment for imagined publication Angeles by 
Above: "Killer Mermaid" temporary hair color packaging design concept designed by 
Above: Lookbook design concept and photography for “Vain Youth” clothing brand by 
FIDM's Career Center shares valuable career tips in a weekly column "Career Center 411" on the 
