FIDM/Fashion Institute of Design & Merchandising was honored to host Edward Colver, a pivotal photographer who captured the spirit of the punk rock subculture in California during the late 1970s and early 1980s, as an industry guest during Winter finals week. Colver’s photographs helped to define the punk rock/hardcore era, many of which were printed
Attention Animators, Motion Graphics Aficionados: You Really Can’t Miss “Motionographer”
Be forewarned: if you appreciation animation, motion graphics, or just plain good design, Motionographer just may consume the next couple of hours of your time if you haven’t yet discovered this little gem of a Website. Motionographer (pronounced like “oceanographer”) “seeks to be a source of inspiration for filmmakers, animators and designers by sharing: outstanding work from
FIDM Graphic Design Students Preparing for European Study Tour to Florence, London, Paris and Rome
As the Winter quarter comes to a close and FIDM/Fashion Institute of Design & Merchandising Students are preparing to relax during a two-week break, a group of 19 FIDM Students, including four Graphic Design Students, are gearing up for their trip to Europe for the annual FIDM European Study Tour. Each year FIDM Students, escorted by
Attention Typography Geeks: Don’t Miss 45 Posters Dedicated to Helvetica (A Designer’s Favorite Typeface)
Whether your interest lies in print or motion graphics, you can’t expect to be a graphic designer without learning about Helvetica, one of the most ‘famous’ and commonly used typefaces of all time. Developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland, the Helvetica typeface became an
Featured Website: “Ads of the World” for Research/Inspiration
Ads of the World is an active online archive of (you guessed it) the best advertising from all over the world, including print, online, film and outdoor mediums. It’s a great place to peruse cutting-edge, effective and humorous campaigns. The AT&T campaign below has been catching my eye for weeks in the Los Angeles Metro
Just Accepted! Interviews with New FIDM Graphic Design and Digital Media Students
Just Accepted FIDM/Fashion Institute of Design & Merchandising Student, Michael De Avila, is a talented and accomplished singer and actor, but he also has a passion for Digital Media. “I thought FIDM was just a fashion school, but when I took a tour of the Los Angeles campus and talked to some of the teachers
Submit T-Shirt Graphic Designs to Help Earthquake and Tsunami Victims in Japan
This Shirt Helps, a clothing company dedicated to social consciousness, is collecting T-Shirt designs (for pay) to aid victims of the earthquake and tsunami that devastated Japan on March 11. Joe Huff, of This Shirt Helps, promises that 50 percent of all net revenue from the sale of Japan T-Shirts will be donated directly to organizations
What Designers Inspire You? Read About T-Shirt Apparel Brand, Johnny Cupcakes, by FIDM Graphic Design Student
Every quarter, students in the Graphic Design program at FIDM/Fashion Institute of Design & Merchandising are challenged to research, write and design reports on a variety of design-related topics from the biography of a graphic design leader, to the history of a design era. This quarter, Graphic Design/Branding Student Katherine Calderon presented the following reports

















Above: Logo re-design and brand marketing concepts for Hippy Tree by
Above: Magazine layout design and typography treatment for imagined publication Angeles by
Above: "Killer Mermaid" temporary hair color packaging design concept designed by
Above: Lookbook design concept and photography for “Vain Youth” clothing brand by
FIDM's Career Center shares valuable career tips in a weekly column "Career Center 411" on the