Cipe Pineles (1908 – 1991) is considered one of the most important and ground-breaking publication designers of the 20th Century as one of the first female art directors of major fashion magazines such as Vogue, Vanity Fair, Seventeen, Glamour and Charm. She truly paved the way for women entering the design industry, and helped to
The Latest Events From AIGA/LA and AIGA/SF
Stay in touch with the design industry through the AIGA (The Professional Association for Design). By attending events hosted by the AIGA, you not only get the opportunity to learn about your industry, but also to network and promote yourself as a design professional. Check out the latest events from the AIGA/Los Angeles and AIGA/San
Student Spotlight: FIDM Digital Media Student Daniel Benhamo
Name: Daniel Benhamo Major: Digital Media Age: 18 Hometown: Los Angeles High School: Valley Torah, North Hollywood Dream Job: Cartoonist/Illustrator Favorite Website: Vimeo’s “Best AfterEffects” Channel From skateboarding to playing the guitar and practicing parkour (a form exercise also known as freestyle running), FIDM/Fashion Institute of Design & Merchandising Student Daniel Benhamo has a wide range
Daily Inspiration: Illustrator/Art Director Deanne Cheuk
By L. Jennings Deanne Cheuk is a testament to doodling, to living in ‘la la land’, to proving to your parents that your decision to be an artist was better than their decision not to. Her work is a cross between inspiring and depressing– (depressing to not be her, that is). I especially recommend looking
Know Your Design Roots: A Brief History of Helvetica
Helvetica In Motion from Positive Pictures on Vimeo. Whether your interest lies in print or motion graphics, you can’t expect to be a graphic designer without learning about Helvetica, one of the most ‘famous’ and commonly used typefaces of all time. Developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry
Use Adobe Flash Catalyst CS5 to Transform Your Static Creative Projects into Interactive Design
Have you checked out the Adobe® Flash® Catalyst™ CS5 software? Adobe® Flash® Catalyst™ is part of the Adobe Creative Suite® 5 Design Premium and is a new user friendly interaction design tool that allows designers to transform Adobe Photoshop®, Illustrator®, and Fireworks® artwork into expressive, fully interactive projects without writing code, and leverage the reach
Faculty Feature: John Clifford Prepares FIDM Design Students for Pre-Press Production
When it comes to creating highly refined, versatile printed marketing materials, sometimes applying the use of advanced printing process like varnish, embossing or de-bossing could make all the difference. But how do you actually produce these types of finishing techniques to give your creative projects that extra boost? FIDM/Fashion Institute of Design & Merchandising Graphic
Featured Exhibition: Photographer William Eggleston at LACMA
By L. Jennings Do you love kitch? Do you love vintage signage? Do you love the fifties…at least in terms of style? If you are a graphic designer you probably answered yes….yes, yes! If so, do not miss the Willaim Eggleston: Democratic Camera exhibit at LACMA (Los Angeles County Museum of Art). Eggleston is a master of modern















Above: Logo re-design and brand marketing concepts for Hippy Tree by
Above: Magazine layout design and typography treatment for imagined publication Angeles by
Above: "Killer Mermaid" temporary hair color packaging design concept designed by
Above: Lookbook design concept and photography for “Vain Youth” clothing brand by
FIDM's Career Center shares valuable career tips in a weekly column "Career Center 411" on the